Wayfinding Design in Tocos do Moji, Minas Gerais, Brazil

Large surfaces often benefit from fewer, stronger messages. For a wayfinding design project connected to Tocos do Moji, Minas Gerais, Brazil, the location is context; the actual design decisions come from the audience, content, brand and channel.

A practical approach

LED content, stage graphics and wayfinding need to be designed for distance and movement.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A compact brief is enough

References are most helpful when they explain what feels right about an example instead of asking for a copy.

From first direction to final files

Delivery formats depend on where the work will live: print, web, social, presentation or video.

Keeping the brand connected

Documenting recurring decisions reduces visual drift when more people work on the brand.

What changes on screen

Different aspect ratios often need a recomposed layout rather than a cropped version.

A location-independent process

Good file naming and centralized feedback matter more when teams work across locations.

A website often becomes the place where identity, content and conversion meet, so web design works best when it is considered alongside the wider brand system.

Quick questions

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.

How is Wayfinding Design priced?

Pricing depends on content readiness, number of deliverables, concept development, variants, technical requirements and turnaround.

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.